OOH Christmas Ornament
Warhol
Tiffany
Various locations, 2022
For the holiday season, Tiffany & Co. reinterpreted Andy Warhol's famous illustrations for the Maison through a series of decorations and installations for the brand's boutiques.
For the project, the company designed and created a Christmas Sphere in the traditional
Apulian Christmas light style using steel, aluminum, Dibond, colored films, Pantone paints, neon flex, RGB LED strips, microlights, and Infinity Mirrors.
The integration of materials, craftsmanship, and programmable lighting systems allowed for different lighting, depth, and visual effects.
The project thus brings the language of Italian illuminations to the luxury retail and boutique Christmas decorations sector, combining lighting design, scenography, craftsmanship, and LED technologies within the visual identity of Tiffany & Co. Around 2,400 light bulbs and 140 colored panels were used to create a 3.2 x 3.2 x 3.9 m Christmas Sphere.
These light installations are exhibited in the United States (Somerset Collection, Washington DC, South Coast Plaza, Lenox Square Mall) and in Thailand at the Emporium Emquartier shopping mall in Bangkok.