Shop Windows

For the 2020–2021 holiday season, Maria Grazia Chiuri, Artistic Director of Dior, has chosen to pay homage to the traditions of her homeland through the Salento lights, the protagonists of the decorations in the Maison's international boutiques.

The light installations, designed and created specifically for each location, reinterpret the language of Puglia's tradition in the context of luxury retail and Christmas decorations for major brands. The project spanned several cities, including Milan's Via Montenapoleone, Rome's Via dei Condotti, Paris, Geneva, and Moscow, with light compositions adapted to the architecture of each boutique.

This project brings together craftsmanship, lighting design, and visual merchandising, transforming Dior's façades with light displays specifically designed for each space.